Marketing

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Marketing programs prepare students to conduct the critical business functions associated with planning, managing, and performing marketing activities to reach organizational objectives. Courses incorporate market analysis, consumer behavior, strategic planning, operations, and management as students learn to attract and retain customers by satisfying their wants and needs through establishing brand loyalty.

Career pathways include marketing management, merchandising, marketing communications, marketing research, and professional sales, where students explore methods to leverage the functions and processes for creating, communicating, delivering, and exchanging offerings that have value for consumers and stakeholders.

Course Revisions

The following courses were revised for implementation during the 2023-2024 school year. All curriculum frameworks are available from Virginia's CTE Resource Center website.

Cybersecurity in Marketing (12167-I/8126)
Cybersecurity in Marketing, Advanced (12167-II/8127)
Opportunities in Global Trade (12056-I/8135)
Opportunities in Global Trade, Advanced (12056-II/8136)

Safety Best Practice Guide for CTE

The Safety Best Practice Guide for CTE (docx) is a collection of best practice resources used to assist school divisions in the development of a local school safety plan.

Instructional Resources

Career and Technical Student Organization (CTSO)

Virginia DECA - Prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. For more information, visit the CTSO web page.

Resources

Marketing Teacher Licensure Programs

Old Dominion University
Virginia Tech University

Virginia CTE Marketing Listserv

If you are not on the Virginia CTE Marketing listserv, contact Karen Charney to be added.