Become A Teacher Campaign
The Virginia Department of Education seeks to celebrate the teaching profession while encouraging prospective educators to consider this rewarding career path. In the fall of 2022, the Department of Teacher Education and Licensure began its work on the "Become A Teacher" marketing campaign, the components of which are outlined here.
Become A Teacher Microsite
In October of 2022, the VDOE launched BecomeATeacher.Virginia.gov microsite. The microsite offers a simplified overview of the pathways to licensure, an interactive component to help users understand their options, and links to resources, including job opportunities for educators. To drive traffic to the site, a flight of paid media was launched, including paid ads on social media and Google. The VDOE hopes that the site serves to inspire prospective educators and provide valuable information. On average, the site has between 300 and 500 visitors per day.
Virginia Educators Career Hub
Expanding on the microsite, the VDOE is pleased to offer an education careers tool, beginning in July 2023. Divisions are invited to use this new Virginia Educators Career Hub at Jobs.BecomeATeacher.Virginia.gov, to post job opportunities at no cost and to capitalize on traffic driven to the microsite from the VDOE's paid marketing ads. The site allows job-seekers to search for positions across regions and participating divisions, administrative users to pull reports on candidates, visitors to sign up for job alerts, and more! The VDOE is offering school divisions access to use the Career Hub at no cost through Fiscal Year 2025. Interested divisions should contact Rob Gilstrap to request access.
The new Career Hub is being offered in place of the TeachVirignia.org site as the VDOE's contract with TeachVirginia has expired.
Marketing Assets
As part of the campaign, the VDOE is is also making assets, such as the below social media graphics, available for divisions and institutions of higher education to use. Organizations might choose to use these images on their own social media platforms to advertise their open positions or professional development events or simply celebrate the impact teachers have on our communities.
As a reminder, divisions are required to provide ALT text, per Web Content Accessibility Guidelines (WCAG 2.0, Level AA) and Section 508 of the Rehabilitation Act.
By downloading the below graphics for use, users agree that they will not alter the image in any way, including superimposing their organization's logo onto the image. Any division-specific references can be made in a post's text/caption or in an accompanying print material.
If you would like to request materials for print, such as poster versions of the above graphics, please contact Dr. Meg Homer.